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Get the best out of Google™
Boost business with Google AdWords™ Pay-Per-Click advertising.
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Call us on: 0800 777 462
Be seen
77% of the UK population have access to the internet.[1].
"Our Search Marketing Service advert has been running for 6 months now and we have already received a total of 39 enquiries via the telephone as a direct result and it only takes one decent job to cover the cost."
John Curwen, Curwen Cleaning Ltd, Middlesbrough.
Customer Testimonial
Watch this video of a happy customer talking about their experience of Yell's Search Marketing Services.
WATCH VIDEOMore leads
Google served 1.3billion ad impressions to Yell SMS customers in January 2012 [2]
How it works
This fully managed service places your advert in the highly targeted Sponsored Links section on the right hand side and the top of the Google™ search results page. When people search on Google™, your advert will be shown to them if they have searched using the keywords linked to your advert.
This means you are seen by highly targeted audiences who have searched for businesses like yours. When your advert appears people can click on the advert to be connected to a professional-looking web page, created and hosted by Yell - or to your website.
"We would recommend Yell's Search Marketing Service. So far we have received over 100 clicks to our webpage through our Google Adwords campaign and received approximately 60 telephone enquiries, which is a very pleasing result."
Desdemona Ribana Cristescu, Touch of Beauty, Hertfordshire.
What's included with Yell's Search Marketing Services
Award-winning expertise
Yell is the Winner of Google's 2011 EMEA Premier SME Partners award for the largest increase in active advertiser base amongst established partners. Yell is 1 of only 6 Google Adwords Premier SME Partners in the UK, which means you’ll get professional AdWords management, combined with excellent customer service.
Copywriting
We'll write your ad text. We make sure that the text in your ad has a clear message to encourage users to click on it – helping lead to more sales. We also make sure it includes relevant keywords.
Keywords
This is how your ad gets found. Google use keywords to decide whether a user gets to see an ad, based on what they are searching for. Choosing the right keywords ensures an ad is shown to the right people. We carefully research the best keywords for your business. We actively manage them, so you are seen by people searching for a business like yours.
Local marketing expertise
Yell has loads of experience helping businesses generate leads from business's local areas. Targeting customers in your local area is what we’ve been doing for over 40 years. With all this experience of bringing local businesses and customers together, no one knows more about the local marketplace than Yell. By only targeting areas local to your business, we increase your chance of getting leads, whilst reducing your costs.
Landing Page
When users click on your ad they are taken to a professionally designed landing page, created and hosted by Yell. The content clearly links to your Google™ Ad, reinforcing your advert messages. Your contact details are also clearly visible. This all increases the likelihood of a user calling or making a purchase.
Performance tracking
Our reports track clicks and phone calls so you can see the effectiveness of your campaign.
Budget control
You set your budget. We manage your campaign to get the best return on your investment. Our flexible contracts, combined with flexible monthly pricing, means you can choose how many leads you can handle and how much you want to spend. With Yell’s Search Marketing Service, the budget you set is only spent when people click on the advert and view your business information.
Fully managed service
We know what people click on, we have professional designers and copywriters, to generate the best possible results, all so you don't have to. Researching and selecting the right keywords takes time and expertise. Creating a suitable landing page for your ad requires time and specialist skills. And copywriting messages which drive leads is also a skillful, time-consuming job. Your Campaign going live is only the beginning. We continue to work on your campaign to ensure your keywords and ad content are working as hard as possible for you. And we report back the results, so you can always see how hard we're working for you, with what results. We do all this so you don't have to, so you can focus on running your business, not your advertising.
"Our advert has been running for around 3-4 months we've received 160 clicks and 39 calls as a direct result, which is proof that our Search Marketing Service advert really is working."
Tony Randall, Randall Refrigeration Services, Southampton.
Option 2
Premium Service
We'll still take care of everything for you, but you'll also be given a dedicated search professional who will work with you to choose additional keywords to help you stand out from the crowd.
"Our Search Marketing Service advert has helped us to attract exactly the type of customer that we were hoping to obtain. Our Google Adwords campaign has been running for 3 months now and we have received in excess of 320 clicks as a direct result."
Simon Flood, Wirral Metals Ltd, Liverpool.
What happens next if you buy Yell's Search Marketing Services
1. Choose
Pick the locations you want to advertise in and the services you offer.
2. Budget
Decide how much you want to spend each month.
3. Create
We'll pick the right keywords, create an AdWord campaign and landing page.
4. Go Live
We’ll confirm your order by email and we'll contact you within 3 weeks of placing your order to confirm your advertising is live on Google.
5. Feedback
We’ll keep you informed of how your campaign is performing with regular calls and reporting. We'll also refine your campaigns based on what is working.
Prices from as little as £39*
Flexible monthly contracts mean you can structure your campaign to your budget. Price depends on your keywords and locations, and which options you choose. Contact us to find out more.
Contact us
* All rates shown are in UK pounds sterling (£) and are exclusive of VAT. Rates are indicative only and do not constitute an offer.
1 Office for National Statistics licensed under the Open Government Licence v.1.0, August 2011
2 Google AdWords, January 2012'