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Banner advertising

Online advertising can take many forms – including banner advertising. Industry experts share insider tips on placing targeted ad banners, banner ad management, customer targeting and driving traffic to a business website.

Banner advertising

How do banner ads work?

Banner adverts are a popular way to advertise your business online. With a banner advert you can attract visitors to your website from elsewhere, either by advertising your products and services or by promoting a special offer. What is a banner ad? A banner advert is just a type of hyperlink, using a graphic instead [...]

Posted March 30, 2012 by

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What’s so good about Facebook advertising?

Well, a lot as it happens.  Most people I know have a Facebook account, if they didn’t I’d have to converse with them in person and you know how us geeks hate to do that. If you go to your profile page and take a little look down your Facebook Timeline, you’ll see that it [...]

Posted March 14, 2012 by

Facebook logo

The Clash of the Cookies

  You may have heard about the EU Privacy Directive and if you have, you’ve probably heard a few variations on what it is and what it means for you; the advertiser and you; the consumer.  Well, let’s take a look through the directive and hopefully give you a flavour of how it will shape [...]

Posted March 1, 2012 by

Cure Your Cookie Phobia

  Cookies are very small files which contain a limited amount of very specific information, which is requested by whoever is using that information – like the advertising company or the shop whose website you’re on.  The cookies get created when you go onto a website and are stored on your browser.  Every time you [...]

Posted February 24, 2012 by

Does Banner Advertising Drive Conversions?

Let’s get one thing straight from the start.  Display advertising is not search advertising; do not expect it to behave in the same way. Let’s go back to our good old conversion funnel, everyone wants advertising that converts and advertising that catches people around the desire and action stage of the conversion funnel but what [...]

Posted February 8, 2012 by

AIDA

What sort of businesses use banner advertising?

The simple answer is, all businesses with an online presence can use banner advertising. Banner advertising can be effective for any business that wants to increase brand awareness, drive targeted traffic to their website and generate sales. Which types of businesses can benefit the most? For small businesses and niche businesses, banner advertising can be [...]

Posted January 27, 2012 by

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Building your banners

There are quite a few different banner types that you may have noticed while you’re browsing the World Wide Web, doing your Christmas shopping, intelligently avoiding the crowds.  Let’s take a look at a few here. Static Banner Ads The clue is really in the title, it’s a banner advert that is static.  It’s usually [...]

Posted November 25, 2011 by

Using contextual targeting in your banner campaign

What is contextual targeting? Contextual targeting is when adverts are placed in front of consumers based on the content of the webpage; the advert  is in context.  For example, if you are reading a newspaper article about the recession you may see a banner advertising savings accounts. How valuable is contextual targeting? Contextual advertising is [...]

Posted November 13, 2011 by

Using behavioural targeting and re-targeting in your banner campaign

    What is behavioural targeting? It is possible to target consumers on-line based on the behaviours they exhibit.  It could be that some consumers show a particular interest in a certain vertical which is relevant to your product or service – for example, the consumer may visit a lot of holiday sites and you [...]

Posted November 6, 2011 by

Targeting your on-line display campaign geographically

What is geographic targeting? Geographic targeting is identifying and defining the geographies you want to target and then placing your banner campaign in front of consumers within that geography.  When you advertise off-line you may choose to advertise only in certain locations.  You could achieve this by advertising in the local newspaper or in a [...]

Posted October 30, 2011 by

Targeting your on-line display campaign geographically
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More banner advertising articles

  1. What types of banner ad exist for internet marketing?
  2. Building your banners
  3. How do I monitor the success of my banner ad?
  4. Targeting your on-line display campaign geographically
  5. Is banner advertising effective for small companies?
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