Home / Social media
Existing customer? Go to your business account
Call us on: 0800 777 462

Social media

A social network gets people talking. Using social media and participating on social networking sites can engage users and encourage website interaction. Our social media gurus share their thoughts on how to develop a social media strategy.

Social media
Featured Article

The value of social media to small businesses

In today’s world of online social circles it’s hard to imagine any business not joining the universal scramble for a free soapbox to a wider audience. Yet many small businesses don’t see how they can benefit from social media. Not everyone has had their eyes opened by the massive opportunities for engagement and new business [...]

Posted September 20, 2011 by

The value of social media to small businesses

Which Social Media is “Top of the Pops” for Business to Business lead generation?

I read recently that LinkedIn is four times better for Business to Business leads than Facebook.  But while that is useful to know, what a small business owner really needs to know is how much work is needed to elicit that response. In other words what is the Marketing efficiency?  Facebook was never really designed [...]

Posted April 30, 2012 by

Which Social Media is “Top of the Pops” for Business to Business lead generation?

Facebook Insights for Domains explained

We all know that you can get hold of lots of free data when you are the administrator of a Facebook business page. Facebook’s page Insights section gives a top-level view of how your page is doing, and it’s also possible to drill down deeper with the Excel files that can be downloaded via the [...]

Posted April 30, 2012 by

Facebook Insights for Domains form

Facebook Insights – A Couple of Key Indicators

Once you understand that Facebook’s main aim in supplying Insight data is to persuade you to take out advertisements with them, you can start to see why they highlight and give Facebook Business Page owners so much demographic data and so on. This is great and some small business would prosper by taking out a [...]

Posted April 29, 2012 by

Facebook Insights – A Couple of Key Indicators

Facebook Business Pages – How to use Daily Negative Feedback Insight

Being “Un-Liked” is not a nice experience on your personal Facebook Page, but when it happens on your Facebook Business Page – it can mean sales trouble ahead. The point of Social Media for Business is that you aim to get subtle (or sometimes direct) endorsement of your products or services in the form of [...]

Posted April 29, 2012 by

Facebook Business Pages – How to use Daily Negative Feedback Insight

Twitter vs Facebook for small businesses

One question often posed by small business owners is ‘should I be on Twitter or Facebook?’. These are busy people who want to know where they should focus their efforts for the greatest reward – they might think they can squeeze in managing one social media account, but probably not two. But even with a [...]

Posted April 25, 2012 by

Be social: Turn your customers into brand ambassadors

In a prior blog I talked about how social media should have you looking at approaching customer services in new, more efficient and varied ways.  Taking this a step further, the most socially savvy businesses will utilise their social media portals to spread a positive brand reputation, connect happy customers and strengthen their customer support [...]

Posted April 23, 2012 by

Be social: Measure the success of a social media competition

Like any social media manager, I am always on the lookout for new and exciting ways to both keep my current audience engaged, at the same time as attracting new followers. One quick win that can achieve both aims is running a competition via your social media portals. Before you get carried away with the [...]

Posted April 23, 2012 by

Be social: Busy workload? Maximise your social media time with Hootsuite

The first thing a business or manager will often consider is whether investing in social media activities is actually giving the results that make the time and effort spent worthwhile. If this is likely to be an issue, you need to make sure you maximise your time spent on social media activities. When you are [...]

Posted April 23, 2012 by

Improve your Sales and Marketing using Facebook Timeline Tabs (Apps)

It has been nearly a month since Facebook unilaterally changed all existing Facebook Business Pages to a Timeline format. The most pressing need for small businesses has been to find a wide screen format picture to represent their brand as a “Cover” on the mast head of the Facebook Page, (Facebook see the new Timeline [...]

Posted April 22, 2012 by

Improve your Sales and Marketing using Facebook Timeline Tabs (Apps)

Free tool EdgeRank Checker: Are your Facebook posts appearing in fans’ news feeds?

If you manage a Facebook page for your business, you may or may not be aware that updates you post won’t appear in the news feed of every single fan. So say you have 1000 likes, and you then post an update on your page, Facebook doesn’t slot the update into the feeds of 1000 [...]

Posted April 22, 2012 by

edgerankchecker.com homepage
Page 1 of 18

More social media articles

  1. Does social media just mean Facebook and Twitter?
  2. Understanding social media for businesses
  3. Ten social media stats that SMEs should know about
  4. How to get more Twitter followers for your small business
  5. Be social: How to keep your business blog regularly updated
Web design article banner

 

The Pitch 2012

Top beginner articles

  1. What are the costs involved in setting up a small business website?
  2. How many keywords should you use in your website?
  3. Five tips on what to do if you’re not happy with your website search rankings
  4. How do I set up a Twitter account for my business?
  5. How many words make a good website?
Presenting your business
Reaching your customers
Recently added articles
Disclaimer: The opinions expressed within articles provided by third parties are those of the author and do not represent the views or opinions of Yell Limited.

© Yell Limited 2012. All rights reserved. ™ are trade marks of Yell Limited or its licensors.