Video marketing tips on how to get more YouTube views
To get more people to look at your web video on YouTube, you need good content, effective optimisation and efficient promotion. Content Your online video needs to be relevant and valuable to viewers. If it’s different, exciting, and interesting to watch, more people will be interested and might recommend it to others. Think about the [...]
Posted September 20, 2011 by Marketing Advice from Yell
How video can market your business better than words
The availability of low-cost camcorders and simple editing software has brought video within the reach of most businesses. As a result, it’s now easy to create video marketing material to use alongside, or instead of, two-dimensional products such as brochures and product leaflets. Uses of business videos Video can be used for: corporate promotions – [...]
Posted April 13, 2012 by Marketing Advice from Yell
Five places to put your business video to get it seen
Business videos can be a great, attention-grabbing way to promote your business and its products or services. To maximise the benefits of your investment, it makes sense to use the video as widely as possible – always remembering your overall business and marketing objectives. 1) Your business website This is the primary place to put [...]
Posted April 13, 2012 by Marketing Advice from Yell
What is my video for?
This should be the first question we ask when making a video, which makes it kind of embarrassing that I’ve been blogging for 5 months now and this is when I’m choosing to blog about it. Anyway… The purpose of a television commercial is to barge into a persons living room and demand their attention [...]
Posted February 20, 2012 by Video Team - Yell Insider
Favourite Editing Techniques: No.1 Feel the Beat
I love cutting video to the beat of the music. There’s a little squirm of joy when images change with every thud of the beat of the soundtrack. Here’s how I do it. Every piece of NLE (none linear editing) software has the capacity to place markers on a time line. I start the process [...]
Posted February 1, 2012 by Video Team - Yell Insider
Shoot Day – Part 1
By this time, you should have everything organised, you’ll have had the brief and signed it off, the Video Producer would also have sent you a script (if required) a blank schedule for you to complete, so he/she knows where and what he will be filming throughout the day. If you’re having testimonials, this would [...]
Posted February 1, 2012 by Video Team - Yell Insider
How can I use My Video?
All of the blogs I’ve written so far are designed to help someone making their own video for the first time, and this one will be no exception. However, I’m not going to offer any advice on production but instead I’m going to stop and consider what we do with our videos once they’re made. [...]
Posted January 17, 2012 by Video Team - Yell Insider
How to share video on Twitter
How to share video on Twitter Back in September 2010 Twitter introduced the ability to embed videos into tweets so that that users can stream videos whilst on the Twitter website. The user can read tweets on the left side of the page whilst streaming video on the right side of the same page. This [...]
Posted January 9, 2012 by Video Team - Yell Insider
Why should companies have a video?
Video killed the radio star Here’s a bit of a history lesson to point out how advertising mediums will evolve and the most forward thinking companies are the ones that survive and grow; – when radio was first introduced in 1930’s many people thought it was the end of vinyl record sales (these are like download [...]
Posted December 22, 2011 by Becky Rhydderch
Practical tips for your first video edit.
Editing video is brilliant. For me it’s like the best video game I’ve ever played and then some. When I sit down to edit there’s the anticipation of all of the possible videos I could make out of the footage in front of me. As an editor you are not bound by the ideas you [...]
Posted December 20, 2011 by Video Team - Yell Insider
Planning your video – Part 2
In my previous article “Planning your video – Part 1”, we discussed the first steps that are needed to be thought through, before we even talk about getting the shoot booked in. To be able to stand back from your business and see it through your customers eyes, both existing and new…is key! This can [...]
Posted December 8, 2011 by Video Team - Yell Insider
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