Ten things to consider when building a website
1. Your aims Before you start on a web project, take some time to think about the purpose behind it. Do you just want to build awareness of your business in the local area, are you keen to sell online or distinguish yourself from your competition? 2. Your audience It’s important to understand what people [...]
Posted September 14, 2011 by Marketing Advice from Yell
Getting up the Google rankings with a well built site
Appearing high in search engine results pages is a key goal for every business website. It may be the only way that potential customers are able to find you. Although Google’s formula for finding and ranking websites in its search pages – its ‘algorithm’ – is a very closely-guarded secret, a few tried-and-tested tricks when [...]
Posted May 14, 2012 by Marketing Advice from Yell
A beginner’s guide to website build
These days, you don’t need technical knowledge or money to build a business website. Easy to use templates are available online, for a very little money or even for free. All the same, you’ll want to consider your options and put some thought into your website before you start building, to make sure it achieves [...]
Posted April 27, 2012 by Marketing Advice from Yell
Understanding the best way to build your website’s credibility and popularity
All businesses want their website to enhance their professional reputation. A credible website, with plenty of loyal visitors, can repay its investment many times over. Keep it simple and professional A professional website – without bright or clashing colours, amateurish-looking graphics and unusual fonts – will make any business look good. Make your site clean [...]
Posted April 27, 2012 by Marketing Advice from Yell
So what can I measure?? The basic metrics.
In analytics there are pretty much 3 key metrics which you need to know about and use, regardless of what you design your website to do. These are; • Visitors • Visits • Page views Each is important and tells you something different about your site. Visitors (often called Users or Unique Visitors) is [...]
Posted February 13, 2012 by Nick Willis - Yell Insider
What is CSS?
CSS (cascading style sheet) is a language for styling the HTML elements on a page. CSS enables the separation of the HTML document contents from its presentation. If a website has been built with clean HTML the design can be completely changed by just editing the CSS files. How does it work? A stylesheets contains [...]
Posted January 11, 2012 by Matt Tortolani
What is shared web hosting?
If your building or optimizing your own site, it’s important to understand what type of hosting you have and the advantages and disadvantages of it. Hosting varies greatly in price, from a couple of pounds a month to a couple of hundred. For simplicity, in this blog post I’ll refer to two main types of [...]
Posted December 16, 2011 by Matt Tortolani
What’s in a website?
A website is built up from a variety of files types, each serving a specific purpose. In this post, I’ll go through the key files required and in following posts on this blog go into more detail on each technology. HTML (hyper text markup language) is the main language of the web, it’s the foundation [...]
Posted December 6, 2011 by Matt Tortolani
Why is web analytics important?
For my second blog post (the first can be found here) I wanted to try and answer the question often posed to me at parties after I’ve explained what web analytics is, which is ‘why is web analytics important?’. As analytics can be briefly defined as ‘The analysis of web data to improve the website [...]
Posted October 27, 2011 by Nick Willis - Yell Insider
What is ‘Web Analytics’?
We’ve all been there. You’re meeting some people for the first time at a party or on a night out and the inevitable question comes up, ‘What do you do for a living?’. I always answer ‘I work in Web Analytics.’, the majority of the time leading to the question ‘Web analytics? What’s that?’. Being [...]
Posted October 27, 2011 by Nick Willis - Yell Insider
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