What information needs to be on a business website?
When you’re creating your business website, you’ll need to think carefully about your content – the information you want to include. A good starting point is to think of the sort of basic information you would include in a traditional press advert: Who you are – a brief business description What products or services you [...]
Posted September 19, 2011 by Marketing Advice from Yell
How to get case studies and quotes on your website
One of the most powerful forms of website content is to have a customer talking about how they use your product or service, in a positive way. Ironically this is also one of the hardest pieces of content to secure for your site. It’s well worth going through the pain in order to secure this [...]
Posted May 16, 2012 by Abi Clowes
Content is king: How important is regularly refreshed web content?
Your website might serve many basic purposes – telling people about your business, giving product and price details and letting them know how to find you. Depending on your type of business, you might think there’s no value in putting too much ‘extra’ content on your site, or adding to it over time. But you [...]
Posted May 14, 2012 by Marketing Advice from Yell
Website content from your visitors’ perspective
An early mistake that marketers can make when they’re creating their website content is to write about what they want people to read. After a short while they usually realise the error of this as their visitors aren’t converting or following their predefined paths. This is a good thing as the marketer now knows that [...]
Posted May 9, 2012 by Abi Clowes
Three is the magic number
The number three is used throughout our favourite childhood stories – Three Blind Mice, The Three Little Pigs, and Goldilocks and the Three Bears, to name a few. It’s also used in famous speeches (Veni, vidi, vici), jokes (An Englishman, an Irishman and a Scotsman) and even TV shows (Location, Location, Location) to create phrases [...]
Posted May 6, 2012 by Claire Jenkinson
New law governing the use of Cookies
An update for Yell customers* What is the new law and how it impacts website owners? In 2009 the European Commission made changes to the E-Privacy Directive. The consequence of this is that website owners are now required to get consent for cookies (see “What are Cookies” section below for more details) and similar technologies [...]
Posted May 4, 2012 by Marketing Advice from Yell
How searchable is your website content?
Can people easily find the website content that they’re after? I’m not talking about in Google or Bing but when they’re on your site. Most visitors to sites these days are looking for information, whether that’s advice, researching and comparing products or keeping up to date with the news. They’re going to get frustrated if [...]
Posted May 1, 2012 by Abi Clowes
The shortcut to writing a web page that sells
I talk about the importance of the words on your website a lot. That’s because I’m a copywriter, and, well… they are really, really important. There is a reason why the best copywriters in the world get paid a fortune (I’m talking big six-figure incomes here). They can earn their clients millions of pounds and [...]
Posted May 1, 2012 by Adam Noall
Content is king! But why is content marketing such a good idea?
As sure as night follows day, show me a marketing blog and I’ll show you a post about how ‘content is king’. But everyone must be talking about this marketing strategy for a reason, right? In case this idea is knew to you, content marketing is about becoming an authority in your niche by providing [...]
Posted May 1, 2012 by Adam Noall
If you want to sell more product, get in touch with your emotions
When you make a purchase you’re doing so based on an emotional reaction. You might like to think it’s a logical weighing up of the pros and cons. But I’m telling you it’s not. Logic plays its part. But emotions are much more powerful, much more pervasive and much more likely to get you to [...]
Posted May 1, 2012 by Adam Noall
Do you have the courage to be different with your website?
Do you want to know why most advertising fails? Because the marketing message is bland and fails to get any attention from time-poor, marketing sensitive consumers. The whole purpose of advertising is – in the words of legendary advertiser John Hegarty – to promote and sustain competitive advantage for brands. So you’re trying to communicate [...]
Posted May 1, 2012 by Adam Noall
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