What is web design?
Web design covers not just the look and feel of a website, but also its overall structure – often called the navigation. Planning is time well spent It’s important to plan the content of your website carefully, and think about what you want it to do for your business. This will help you make the [...]
Posted September 13, 2011 by Marketing Advice from Yell
Your Website is Your Cash Register – Infographic
How do you think consumers feel about buying online? Our research found that 80% of respondents had bought something online within the past month. Apply that to the UK population and how can your business not afford to be selling online? Take a look at this infographic for top tips from our experts on setting [...]
Posted May 16, 2012 by Marketing Advice from Yell
Lights, Camera, Customers! – Infographic
Online video offers up a fantastic opportunity for you to get your brand and website in front of a huge number of people. Don’t believe us? More than a quarter of all Londoners we surveyed share video online each and every day. That’s a lot of people. This infographic explores online video; our experts have [...]
Posted May 15, 2012 by Marketing Advice from Yell
Putting Yourself On The Map, Literally! – Infographic
Google isn’t just the biggest search engine in the UK – it also offers some additional services to help businesses market themselves online. One such service is Google Places; the local business listings that appear to be pinned to a map when your search results are shown. Even if you don’t have a website, Google [...]
Posted May 14, 2012 by Marketing Advice from Yell
Digital Marketing for SMEs – Infographic Series
We’re very excited to announce the launch of Digital Marketing for SMEs; a series of six infographics offering advice and information to small and medium-sized enterprises (SMEs) about marketing themselves online in the UK. Over the past few months, we’ve worked with OnePoll to survey more than 1,000 people on how they interact with businesses [...]
Posted May 4, 2012 by Marketing Advice from Yell
Making your website fun!
Software has a history of dull designs, ridiculous jargon and robotic error messages. Thankfully UX designers have been designing more casual and enjoyable software creating fun experiences for our users. Tone of voice Fun language helps builds a certain personality into your website. By approaching your content with a less serious attitude, you’ll create a more friendly [...]
Posted April 29, 2012 by Fraser Deans
What are the options for affordable website design?
These days, businesses no longer need to employ specialist designers to build their website. There are a number of providers online offering pre-built web templates, to help businesses build their own basic sites for a fraction of the price. WYSIWYG (what you see is what you get) software also helps bridge the gap between pre-set [...]
Posted March 30, 2012 by Marketing Advice from Yell
Designing websites in code
The last few years have seen a revolution in the web design process. Many web designers and their clients have moved away from vast numbers of time consuming and expensive deliverables towards leaner processes producing fewer, more useful deliverables. One item I’ve briefly written about before is the use of HTML prototypes. Where wireframes and [...]
Posted March 4, 2012 by Fraser Deans
Designing work flows
Websites are just tools for people to use to complete a task. For example, people want to find out about a company so look at your business’s website. People want to keep in contact with friends so use Facebook. People want to store their photographs somewhere so use Flickr. Web designers and businesses should always [...]
Posted February 12, 2012 by Fraser Deans
Watch out for dark UX
For those familiar with user experience design we go around our daily lives noticing areas of bad user experience. “This door opens the wrong way”. “That sign is in the wrong place”. “They should accept card payments”. We also go around the virtual world with that little voice inside our heads screaming out similar curses. [...]
Posted February 5, 2012 by Fraser Deans
Plumbers – stop the leak and gain more customers through the internet!
Are you in the plumbing industry? Do you have a website? If the answer is yes and then no, it’s worth checking out our new infographic – Stop the leak. Google statistics show that there are 823,000 searches for the keyword ‘plumbers’ nationwide, every month. This means UK plumbers without a website could be missing [...]
Posted January 27, 2012 by Marketing Advice from Yell
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